CMG Live! 6:30p-7p EST - Episode 01: 2012 Marketing

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Politics: New Music Marketing Frontier? Or Forgotten Friend?

Recently, an article by Jem Oswad for Billboard.biz spoke of the SXSW music festival. This year SXSW got involved by providing fundraising efforts toward Japan in wake of the natural disaster ripping through the country earlier this year. SXSW and Hanson came together for an  online, live, streaming telethon featuring performances and chats by artists at SXSW in Austin, Texas.  Interestingly,...

Teach An Old Dog New Tricks: Radio Single Marketing

In a recent article by Jon Ostrow for Miccontrol.com, he describes an oversimplified marketing tool in music, the radio single. I am going to briefly describe each type of radio single. Afterwards, this post will go deeper into proper application to create a diversified revenue stream for an artist at any level of their career. Image via Wikipedia1.     Normal Radio Single – This...

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