B.e. nBusiness: South by Southwest Technology Summit
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Secrets of the Music Industry
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The industry standard, South by Southwest Music Conference has recently outlined a new inclusion to their already stellar line of seminars and workshops held at this year’s event in Austin Texas March 11-20. The SXSW Technology Summit is March 16-17 and an open call for all international leaders and industry experts.
On www.sxsw.com, the Technology Conference link states there will be “panel sessions that reveal trends and usage patterns in various parts of the world”. Those various locations include: France, Japan, Chile, India, Israel, Columbia, South Africa, Brazil, Mexico, Germany, China, Italy, Portugal, England, Scandinavia, Singapore, Ireland, Russia, Canada, New Zealand, and of course United States representatives.
Conferences are key to networking with industry professionals. So, it is a necessity to attend these showcases to spot new industry trends before everyone else. Here are a few tips before you zip up the suitcase and hit the road.1. Research: Look up the invitees and guest speakers. If you aspire to talk with industry professionals, then know what made them an industry pro. Usually, on the conference website or a simple Google search abundant information can be found concerning the speaker, the representative company, and their link to the industry. In addition, make sure you brush up on industry specific lingo to be received as an industry professional during conversation.
2. Outreach: Did you realize the attendees are looking to do the same thing you are? They want to network with those a level above where they are to increase sales, distribution outlets, marketing efforts etc. Position yourself in a light that can help their organization in some way and you have something to offer. Once that occurs, call the corporation and set up a time to showcase your offerings at the conference to the man in charge.
3. Creation of Marketing Materials: First, come up with a list of wants and desires. Make sure you understand why you are attending and set out a game plan. Second, create materials from the perspective of those you are trying to impress. Think about what it takes to impress you and bring things like business cards, press kits, media releases, and be sure to include CONTACT INFO on all promotional materials.
4. Practice your Elevator Pitch: Do you have one? If not, get one. An elevator pitch is generally 30 seconds and should clearly, succinctly, and persuasively explain your organization, vision for growth, and objectives all in one.
Hopefully, your next conference will be beneficial. Plan ahead and make sure it will be. Feel free to reach out and comment if these tips have been helpful.
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