CMG Live! 6:30p-7p EST - Episode 01: 2012 Marketing

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NI Maschine 1.5 Updated - MPC Nearing its End, ALMOST...

NI Maschine Production System
@ Sweetwater.com...
Music production enthusiasts are growing in number. Interestingly, producers who have made their mark for decades have nothing to fear...until now. The mainstay of most producers in urban music has been the sought after pieces of hardware including Akai MPC and the SP1200 sampler. Amazingly the company known as Native Instruments has created something called the Maschine that is a hardware unit coupled with a software interface that emulates the sounds of these two music production hardware icons!

I have been put in the wonderful position of trying out the unit alongside a new Akai MPK 25 midi controller as part of payment for music services rendered recently. My take on the product is that it blew me away!!!

Akai MPC2000Image via Wikipedia
Akai MPC 2000
Once setup I was literally able to use the unit with the standalone software to make my first instrumental template in minutes. The GUI cross references sounds (.akai MPC sounds are readable!) that are made into patterns. Those patterns are contained on each of 16 velocity sensitive pads. In addition each pad has the ability to change to keyboard mode where the MPK midi controller came in to play for chord and melody creation. Next, I created something called scenes from the interplay of the aforementioned patterns, which are linked together to ultimately arrive at a finished song arrangement.

Simple enough, but the best part is when the NI Maschine is instantiated inside a DAW for use as a plugin. Only in plugin fashion can Maschine read .rex formatted loops or have complete control over the drag and drop nature of the created pattern audio or midi data! Unfortunately, the MPC does have one leg up for now through the NI Maschine's lack of timestretch functionality. Timestretching is a second process that I had to do inside the DAW (Pro Tools 9) then dragging the stretched audio back into Maschine's software to load on one of the pads. I briefly got to chat via the NI forums with one of the chief administrators who assured me timestretch functions will be made available this year! So stay tuned because this year could be interesting indeed.


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Increase Profits Through Proper Business Setup


LOS ANGELES, CA - JULY 07:  In this handout pr...Image by Getty Images via daylife...Recording artists are growing in number in spite of dropping record sales by major recording companies. In news, industry colleague Owen Husney (artist manager for Prince who negotiated an unprecedented deal giving complete creative control over the albums he produced and recorded over a number of years) explained how recording artists at any level need to diversify revenue streams with or without label support. Furthermore, understanding revenue diversification in music is paramount for obtaining sustainable success in the industry.

Revenue diversification is one reason why music creation has
Recording Industry Association of AmericaImage via Wikipedia become so popular. Music can be made today with negligible cost and recorded at home with a simple computer based setup. The Internet provides digital marketing at little to no cost via mp3 download. Unfortunately, over-saturation in the music industry has made an even larger chasm between the majors and start-up record labels due to marketing concerns.

One fact has not changed; major record labels sell a million or more copies of records because at least a million people hear their product. Comparatively, indie labels don’t have the client outreach necessary to make substantial money without marketing effectively. Take advantage of the legal protection provided by copyright. Recent news articles that protect musician’s rights like the crackdown on p2p company Limewire by the RIAA could not be prosecuted if recording artists did not feel it necessary to protect their art. Music protection is a necessary component for all music compositions and should not be overlooked. Moreover, the business training required for proper setup of copyrights, publishing, and industry standard marketing materials stifle most recording artists from making money because of the lure for increased music production speed. Ultimately, the recording artist loses out on licensing opportunities and royalty compensation (the most important revenue streams heralded by both majors and indie artists alike) in today’s changing music economy.

In conclusion, both Owen Husney and myself champion the idea that substantial monetary compensation can be made through music creation; however, recording artists need to protect their work and solidify their ability to make self-sustainable profits. In short, protection for music is given through following the copyright procedural guidelines and sustained profit is accounted for by attaining warranted publishing rights for musical compositions. These steps must be followed to maximize any music creation’s full wealth creating potential.


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If you have questions or concerns about setting up your music catalog's copyrights, publishing, sample clearance negotiation, and/or A&R/Radio/PR One Sheet creation do not hesitate to contact me. I am here to help, so, leave comments with your contact information and stay in touch. 


Also, feel free to reach me via phone contact. I personally check my work line throughout the day at 1.888.210.1447 and look forward to hearing from you.


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References:

Bruno, Antony. (2010, November 19). RIAA continues crackdown on Limewire.  
Retrieved December 5, 2010, from http://www.billboard.biz/bbbiz/
content_display/industry/e3i02240e53d2361c71e5c3606073e8694f
Husney, Owen (2005, November). Income solutions for independent and major
label artists [Video file]. Video posted to http://www.artistshousemusic. org/videos/income+solutions+for+independent+and+major+label+artists

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Bryan W. Bell
CMG Artist Development 
Boyd Allen Music Group
Business Manager, ASCAP Publishing Admin.
Sample Clearance Advisor
V.Mail: 1.888.210.1447
Twitter: bryanbellmusic
E.Mail: e.artistdevelopment@gmail.com
         

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