CMG Live! 6:30p-7p EST - Episode 01: 2012 Marketing

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Music Blogs vs. Album Release Websites


Recently, Chris Leavins for blogs.com wrote an article discussing the top ten music blogs you haven’t heard or read yet. The article seemed to focus on bands and new releases that had their own blog made completely to generate public opinion on a specific project or release. Also, Mr. Leavins describes a trend in the music industry that stays away from creating complete project websites and has gone for a more grassroots approach via blogging to garner public interest in a new music offering.

I applaud the move to blogs because it engages the people and connects them in a way that is much better than a static website. The website has become less of a necessity and the subsequent expenses can be added to the bottom line profitability of a given music release. Furthermore, the content loss with a blog versus artist release website is minimal given the variety of content that can be offered through the blog’s simple HTML coding parameters.

Furthermore, this blog will be moving towards an approach that lends itself to better public appeal. The team here has included a brief survey for catering a series of blog postings on music production tutorials. These postings are not your typical tutorials because we take for granted you as a music producer don’t need to know the same answers to things readily available online via generic You Tube posts. This series focuses more on industry secrets and the scientific principles that undergird them in a relevant studio environment.

Be sure to fill out the survey to help us zone in on what the first few postings should be geared toward in the series. Thank you all for the support and be sure to leave your own comments.

References

Leavins, C. (n.d.). Top ten music blogs you haven't heard (or read). Blogs.com. Retrieved on August 20, 2011 from http://www.blogs.com/topten/top-10-music-blogs-you-havent-heard-or-read/


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Milton Bradley: The Answer to Unemployment?


Full Sail University's very own Ron Cook posted a recent blog entry that peaked my interest regarding entrepreneurship. Mr. Cook addressed the notion that in these tough economic times when unemployment is at record highs, you should employ yourself! Business program college graduates amass all this knowledge of how to run business the right way so that someone else can reap from their understanding.

It should be noted that part of Mr. Cook's job description is to consult with students regarding the plausibility of their business plans. Narrow focus that addresses a need that is not being met in the marketplace is key according to Professor Cook. Also, he says that seed investors should include family because if an angel investor has to ask you if any family gave to your idea and you say none have then why should a person that doesn't know you at all give one red cent? Moreover, Prof. Cook explains differentiation as something necessary and not cliché.

I agree with all points brought forth in this insightful article. I would even add a few things of my own. Today more than ever diverse revenue streams are needed to compete with the growing cost of basic necessities. Normal jobs by themselves will not fund retirement because social security may not even be there. Plus, to qualify for this government assistance you have to be worse off than any of us want to envision ourselves. Consequently, investing, learning the stock market, creating residual income, and understanding the world economy (not just domestically anymore) is a growing need.

Milton Bradley CompanyImage via Wikipedia
Schools do not teach things even as simplistic as Monopoly, why? Perhaps the AG student in the 1st grade would be better served playing a game from Milton Bradley than Activision or some other video game. These are the thoughts of an aspiring business owner. People around the globe 
love what the United States stands for with democracy and interestingly at its fundamental concept business wise the picture of what we as Americans represents can be seen in the simple form of a Flea Market. That is free enterprise at its finest.

References:

Cook, R. (2011). Cooking up an opportunity. FSO blogs EBMS. Retreived on
August 6, 2011 from
http://www.fsoblogs.com/ebms/2011/8/3/cooking-up-an-
opportunity.html
  

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