Politics: New Music Marketing Frontier? Or Forgotten Friend?
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Secrets of the Music Industry
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American Red Cross
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Austin Texas
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International Red Cross and Red Crescent Movement
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Japan
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Lady Antebellum
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Red Cross
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SXSW
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Tina Turner
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Recently, an article by Jem Oswad for Billboard.biz spoke of the SXSW music festival. This year SXSW got involved by providing fundraising efforts toward Japan in wake of the natural disaster ripping through the country earlier this year. SXSW and Hanson came together for an online, live, streaming telethon featuring performances and chats by artists at SXSW in Austin, Texas. Interestingly, the donation was funneled through to Red Cross. Moreover, the Red Cross is calling all artists to participate in the fundraiser.
Image via WikipediaQuestion: What do you believe in? Think about the answer to this quandary long and hard because when you can come up with a definitive answer, you will have the meaning to life...not really, but perhaps it will help you there as well. What I am actually getting at is to have you list things around the world you would like to get involved in or have changed.
So many things can come out of passionate compassion. One, songwriting will be more in depth, focused, and felt by your fans. Two, your stage performances will be charged with new emotion that can be tangibly transferred to your fans. Three, Recording the record becomes less about you and more about helping others get through, understand, cope, feel, desire, or grow. Interesting how those sorts of descriptions are synonymous with most record topping hits of all music generations from Tina Turner to Lady Antebellum. Four, doors will open for you that may not otherwise be accessible in lieu of you partnering with others to further reach and help get the word out about your passion. Fifth, marketing becomes easy based on the wide reaching effect of outreach efforts concerning your passion already. Believe me the positive effects of politically charged music initiatives is intense and not just a tool used by the hippies of the 1960's and '70's. This is something useful right here and right now, so, go ahead be original, be hip, be engaged, sip some coffee and do something novel...read the news, it might just be the hit you have been waiting for all along.
Artists interested in participating should contact 3CG's Rebecca Sarkar at rebeccas@3cgrecords.com.
To find out what you can do to help with Japan eartquake relief efforts, go to RedCross.org or SXSWCares.
Image by loscuadernosdejulia via Flickr
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