CMG Live! 6:30p-7p EST - Episode 01: 2012 Marketing

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Music Blogs vs. Album Release Websites


Recently, Chris Leavins for blogs.com wrote an article discussing the top ten music blogs you haven’t heard or read yet. The article seemed to focus on bands and new releases that had their own blog made completely to generate public opinion on a specific project or release. Also, Mr. Leavins describes a trend in the music industry that stays away from creating complete project websites and has gone for a more grassroots approach via blogging to garner public interest in a new music offering.

I applaud the move to blogs because it engages the people and connects them in a way that is much better than a static website. The website has become less of a necessity and the subsequent expenses can be added to the bottom line profitability of a given music release. Furthermore, the content loss with a blog versus artist release website is minimal given the variety of content that can be offered through the blog’s simple HTML coding parameters.

Furthermore, this blog will be moving towards an approach that lends itself to better public appeal. The team here has included a brief survey for catering a series of blog postings on music production tutorials. These postings are not your typical tutorials because we take for granted you as a music producer don’t need to know the same answers to things readily available online via generic You Tube posts. This series focuses more on industry secrets and the scientific principles that undergird them in a relevant studio environment.

Be sure to fill out the survey to help us zone in on what the first few postings should be geared toward in the series. Thank you all for the support and be sure to leave your own comments.

References

Leavins, C. (n.d.). Top ten music blogs you haven't heard (or read). Blogs.com. Retrieved on August 20, 2011 from http://www.blogs.com/topten/top-10-music-blogs-you-havent-heard-or-read/


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